"The best fitting helmet I've ever worn. And I love the old school look." - Dakota Roche / S1 Retro Lifer Helmet

S1 Helmets / Ambassador / Dakota Roche

Dakota is one of the gnarliest and creative street bmx riders of all time ! His Cult and Vans video parts over the years are insane! (not to mention he's a 3x X-Games medalist) We are super honored Dakota loves the S1 Retro Lifer Helmet . (he's been rocking one since 2018).  Welcome to the S1 Team ! 

Dakota rides for Cult, Vans BMX and Sol-ti Drinks. 

Below: X-Games 2018 / The S1 Lifer is Tried & True 

The S1 Lifer Helmet is widely regarded as a "tried and true" staple in action sports, known as the #1 best-selling, dual-certified helmet in the USA for over a decade. It features specially formulated EPS Fusion Foam, offering high-impact protection (CPSC) and multi-impact safety (ASTM) in a comfortable, deep-fit design.