S1 Scoot Team / 10 Year Anniversary

s1 helmets

S1 Scoot Team / 10 Year Anniversary
S1 SCOOT DIVISION / @s1scoot
Written by: Pierre Camoin / S1 Sales Rep & Scoot Marketing Manager Email: pierrecamoin@gmail.com
10 years ago, S1 Helmets was virtually unknown in the world of freestyle scootering. Despite being a highly respected brand in Skateboarding, it had almost no presence among scooter riders—who typically wore uncertified helmets or opted for other brands like Pro-Tec or Triple 8.
Today, S1 Helmets is the most worn helmet in freestyle scootering across the U.S. and has global influence in the sport. This is the story of S1 Scoot.
Scooter riders—especially young riders—saw helmets as uncool. Most preferred lightweight, uncertified options that didn’t offer real protection. S1 Helmets, though certified and trusted by pros in other sports, simply wasn’t on their radar.
The scooter community also felt alienated by the broader action sports industry. Often pushed out of skateparks or looked down on by skaters and BMXers, scooter riders lacked support from mainstream brands.
​
Our job was to:​
  • Reach out to the freestyle scooter community
  • Introduce and normalize certified helmets
  • Establish S1 Helmets as the top choice in the market
We went deep into the culture and built bridges across four key audiences:
RETAILERS
We gave shops a reason to stock and recommend S1:
  • A Better Fitting & Safer Helmets (The S1 Lifer Helmet)  
  • Easy-to-sell helmet system with color-coded liners.
  • Retail support (freebies, event supplies, giveaways)
  • We also supported shop employees directly — not just riders. We made sure those working the counter were wearing and loving the helmets themselves.
RIDERS & INFLUENCERS
Instead of just sponsoring podium winners, we focused on:
  • Top riders and grassroots kids 
  • Early YouTubers and Instagram creators
  • Clear messaging: "We’re not just a helmet brand — we’re here to keep you safe. No strings attached."
We offered free certified helmets to serious riders — with or without big followings. And we extended support to their filmers, photographers, and friends.
 
EVENTS
We supplied helmets to competitions and jam sessions across the country. We made sure that at every major scoot event, S1 was visible, valuable, and respected.
PARENTS
We emphasized one key truth: "Wearing a helmet might not be cool — but having a brain that works is."
We created educational and inspirational content that helped parents encourage safety without sacrificing their kids’ creativity and freedom.
CREATIVE COLLABORATION
Undialed Collab — The First Skate Brand to Collab with Scooter Influencers
Our partnership with YouTube channel Undialed was a breakthrough moment. Their video “Saving Your Life”
showed the difference between uncertified and certified helmets, and helped launch the S1 x Undialed collab helmet — a first-of-its-kind partnership.
Raymond Warner — A Sellout Success
We partnered with one of the sport’s most influential figures, Raymond Warner, to design a signature helmet. The result? It became our best-selling helmet ever, quickly selling out multiple times.
Hugo Falconnat — Art-Driven Safety Campaigns
French designer Hugo Falconnat brought fun and creativity to safety messaging. Through his artistic Instagram posts, Hugo helped reshape helmet-wearing as part of a rider’s self-expression — not a limitation. His work played a key role in shifting perception within the scene.
REAL COMMUNITY IMPACT
What truly set this campaign apart was our respect for the entire ecosystem:
  • We treated local shops like business partners.
  • We supported filmers, photographers, friends, and family — not just riders.
  • We recognized and validated a youth community that often felt left out.
​
By being present at every level, we didn’t just promote a helmet. We built a relationship with an entire culture.
ACHEIVED RESULTS
  • Brand of the Year: Voted by thousands of riders through the United Scooter Association.
  • Most worn helmet at U.S. scooter events within 4 years.
  • Sellout collaborations with Raymond Warner and Undialed.
  • Cultural credibility across social media, events, and youth conversations.​

Great Fit + Certified Protection = S1 Lifer Helmet